Advertising, rebuilt on a simple yes.

We are a small team from Sweden and Ukraine with a long track record and one conviction: advertising works better when everyone in the room agreed to be there.

We come from gaming, advertising, international payments and deep software engineering. Before Aiboll, we built Adverty and pioneered intrinsic in-game advertising: ads that live naturally inside game worlds instead of interrupting them. We took that idea from a sketch to three US patents and an IAB industry standard, raised $15 million and brought the company to a public listing. Along the way we learned exactly how the ad industry works, and exactly where it fails the people it depends on.

Now we're building the answer: a platform where users choose to watch, tell us what they care about and get paid real money for their attention. Where advertisers reach people who said yes. Where app creators earn more without burning their players' goodwill.

It takes an unusual mix to pull that off, and we happen to have it: 20+ years in gaming and adtech, a decade in global payments and decentralized finance, and the engineering depth to run AI matching and instant payouts at scale. Across our previous ventures we've shipped products in the most demanding consumer environments there are: games and live events.

See you out there, in the apps you love.